Enhancing the asset value of a country house can be done in many ways, though it usually means improving the facilities which can require serious capital investment. However, there are more subtle ways to make improvements which owe more to clear thinking, consistent management and routine maintenance than they do to extra expenditure.

The value of an Estate identity

Estate identity is an overall term that covers many different management activities. Individually these actions may not appear to be much, but collectively the effect can be dramatic and add to an overall feeling of quality that is impressive, and conveys a sense of pride in ownership. You know it when you see it.

How to achieve an Estate identity

There are different ways in which to achieve an Estate identity. It could be adopting an Estate colour scheme for all buildings, a consistent approach to types of fencing and gates, tree and hedge planting of particular species, or cutting hedges in a particular style. What is often most important is paying attention to the overall approach to the principal house, so that there is a clearly defined look that subtly marks out the extent of the property and identifies it from its neighbours. If possible, a feeling of destination should be created to convey a sense of arrival for visitors at the house.

Adopt a wider vision

At a more senior level, establishing an Estate identity could mean having an overall landscape plan to make long-term changes to the setting: this might involve tree planting and putting in permanent features such as hedges, ha-has and water features. When done well, the results can be outstanding and are what distinguishes many of our greatest country houses and Estates.

Avoid a ‘Liquorice Allsorts’ approach

So while a properly thought-out Estate identity need not be expensive and can reap great rewards, an ill-conceived one will be a lot more expensive and wasteful, resulting in a ‘Liquorice Allsorts’ or mish-mash of styles that will be disappointing to visitors and potential buyers.

Further information

For more information and guidance, contact Savills Country House Consultancy.