Introduction

After a record-breaking few years in both the occupational and investment markets, 2023 has seen a normalisation of both occupier demand and investment volumes. With comparatively weak prospects for the global economy and the cost of capital continuing to suppress investment activity, what is the outlook for 2024 and beyond?

Our new flagship annual report, Big Shed Prospects, aims to examine these issues in an innovative and engaging style. We initially present the bull’s view of the market and examine many of the factors propelling the market forward. We then adopt a more bearish stance and examine the issues that could cause the market problems in 2024. These sections are divided into three: the first covering economic data, the second examining market data, and the third looking at tangential issues that will have an impact on the market.

Our occupier services and investment team then provide their view on the market trajectory for 2024. Finally, we provide our rental growth forecasts from our newly created in-house model before providing our key themes and takeaways for the year ahead.

Read each section of the report below.