Head, heart and decision-making

So much of our life happens in our homes. They’re often the centre of changes in our lives and spaces where we watch our loved ones grow and thrive. If you’re thinking about moving, we know how hard it can be to leave the place that has meant so much to you and your family. Often, deciding on whether to move – whether downsizing, upsizing or renting – is a battle of heart versus head. If you’re in the middle of making a decision, this, our latest research publication, allows a closer look at the factors that will shape the upcoming months.

Timing and pricing are two of these factors. Autumn has traditionally been a popular time to put a home on the market. The rise of the cash-rich buyer is a common theme across many markets, with buyers relying less on debt. Does this mean the prime market has continued to function better than expected? Lucian Cook explores this in more depth.

This trend has also influenced the rental market. The demand for rental properties has increased, and constrained stock has resulted in rising rental prices. While rental returns may be more lucrative for certain property types and areas, rising mortgage costs and recent changes in legislation have led some landlords to reconsider whether it’s worth it. Jess Tomlinson reviews the outlook.

And what of pricing? Our spring report addressed the need for realistic pricing, and this remains just as relevant today. Frances McDonald identifies the risks involved in overpricing your property and what this means for the potential success of selling – along with what to do if you find yourself in this predicament.

Ultimately, the head might say, ‘Yes, it’s the right time’, but the heart can be harder to convince. Our latest Prime UK Residential report gives the data and perspectives that we hope help you make an informed decision. Our local agents are here to support you on your journey with expert guidance, local insight and honest advice.

To read more of our Residential Research please visit our Residential Hub

_{Read the articles within Prime UK Residential – Autumn/Winter 2023 below}