Research article

Ultra-prime ski resorts

Compared with last year, the top ten most expensive resorts for ultra-prime (top tier of prime properties in each resort) remain largely unchanged


Compared with last year, the top ten most expensive resorts for ultra-prime (top tier of prime properties in each resort) remain largely unchanged. North American resorts retain first and second place: Aspen Snowmass offers 5,500 acres of skiing, and following closely behind is Vail, the nation’s most-visited ski resort. Average asking prices grew year-on-year to above €50,000 per square metre for both resorts, fuelled by domestic market clientele comprising both families and corporate visitors.

North American resorts Vail and Whistler Blackcomb have climbed the rankings as a result of a series of winter storms and extreme cold weather that brought high volumes of snowfall during the winter season

Lucy Palk, Analyst, Savills World Research

Despite some restrictions during the 2021/22 winter season, French resorts still comprise half of the top ten super-prime resorts. Courchevel* and Chamonix have retained their positions. Courchevel’s asking price increased by 3%, and Chamonix held constant at just under €30,000 per square metre.

Gstaad, St Moritz and Verbier boast of cobbled high streets with international brands, fine cuisine and dual-season activities driving demand for these highly prestigious Alpine locations. By continually investing in their infrastructure and arranging summer activities and initiatives, these resorts have long enjoyed their positioning in the top ten of the ultra-prime rankings. Competing French resorts Courchevel 1850 and Val d’Isère have experienced significant asking price growth in the last year at 11% and 20%, respectively. Their clientele is catered to with boutique and luxury hotels, grand chalets, and supreme retail therapy offerings, all of which command premium prices.


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