Research article

Outlook: A sparkling future

Growing international demand for premium UK wines makes viticulture an attractive idea for diversification


Production of English sparkling wine is predicted to more than double in the next 10 years to between eight and 10 million bottles. UK production would then meet a little more than a third of the 27.7 million bottles of Champagne that were shipped to the UK in 2017. As more vines mature across the area under vine, it is likely that competition will increase.

Opportunity lies in exporting. Exports are expected to grow to 25% of production by 2025, whereas only 5% of present production is leaving UK shores. Though ambitious, this target is achievable as long as the nation keeps its reputation for producing a quality product. The benefits of this approach is shown by the Tasmanian wine industry where prioritising quality over quantity has kept prices at a premium.

With appropriate investment and allied trading income opportunities, viticulture offers an attractive idea for UK landowners looking for a new diversification idea.

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