Click & collect sales are an increasingly important element of a store’s sales as they are the glue that binds online and in-store purchases. In addition, figures have shown that a click & collect sale can generate additional purchases once a customer arrives in a store.

Just under half of stores (47%) offered a click & collect service. Music, Books and Games stores were most likely to offer a click & collect service (84%) followed by Sporting Goods (83%) and Mobile Phone retailers (75%).

Opticians were least likely to offer a click & collect service (3%) along with Fast Food / Takeaway (7%) and Confectionery (9%).

Stores in London / Home Counties were most likely to offer click & collect (54%) closely followed by stores in Scotland (53%). North West and Midlands stores were least likely to offer a click & collect service (44% each).

Of those who do not offer a click & collect service, Stationery stores were most interested in providing this service (75%) followed by Womenswear (45%). Food & Beverage categories (Restaurants, Cafes, Fast Food / Takeaway) were least interested in a click & collect service (7% on average).

North East stores were most interested in offering a click & collect service (29%) with stores in Northern Ireland least interested (8%).

^{Source: Savills Research}

On average, 8% of store sales come from click & collect.

Music, Books and Games stores had the highest proportion of sales from click & collect (16%).

This in stark contrast to store managers’ knowledge of online sales credits and deductions in this category whereby nearly one in three did not know whether online refunds were deducted from store sales.

The next highest percentage of sales from click & collect came from Mixed Clothing, Cinemas and Accessories (all 10%).

Value/Discount retailers along with Grocery and Homewares saw the smallest proportion of sales from click & collect (2% each).

Click & collect store sales were highest in London and Home Counties (11%) compared with 4% in the North East.

The ability to order online while in-store can help boost sales when products are not currently available there.

Just over a third (37%) of retailers offer the facility to order online while in-store.

Footwear stores (77%) were most likely to offer this facility followed by Womenswear (65%) and Music, Books, Games and DVDs (64%).

Fast Food / Takeaway (5%) and Opticians (7%) were least likely to offer this facility.

Stores in Scotland were most likely to offer an in-store online ordering facility (40%) with Northern Ireland stores least likely (32%).

^{Source: Savills Research}

Ship From Store is a fulfilment process by which retailers use stock from their store estate to fulfil orders. Fulfilling orders in this way turns the store into a virtual distribution hub and helps to ensure that orders are met without delaying the delivery process.

1 in 10 stores said they participated in ‘Ship From Store’.

Footwear stores were most likely to participate (29%) followed by Grocery (28%) and Stationery (25%). Confectionery (4%) and Menswear (5%) were least likely.

Stores in the North East were most likely to participate in ship from store (17%) with Northern Ireland stores least likely (3%).

^{Source: Savills Research}