Move towards Midlands
There is increasing competition for land in the higher value areas of the Midlands as developers expand their boundaries. Higher-end housebuilders, such as Crest Nicholson and Berkeley Homes, have been seeking opportunities beyond the South East, where they traditionally focus their development activities. This comes as house price growth spreads further from the South East and values of £300 per square foot for new build homes can be achieved in more locations.
Competition from Housing Associations
Housing Associations continue to buy more land across the country. As we reported in the last issue, four times as much land was bought by Housing Associations in 2016 through Savills than in 2015. Since then, L&Q have acquired Gallagher Estates (with 42,500 plots), and others are increasingly active, adding to demand for sites.
LONDON
The focus on sub £1,000 per square foot market
There is strong demand for land, with or without consent, in zones 2-6 where new home sales values will be under £1,000 per square foot. Increasing numbers are preferring schemes at less than £800 per square foot. Competition for these sites is from all types of developers – from UK housebuilders to niche developers. Crucially, funders are comfortable to support developments below £1,000 per square foot and the Build to Rent sector is also targeting markets below this value.
As we reported in our Spotlight on London’s Future Homes and Workspaces – The Next Five Years, supply in the upper mainstream market between £700 and £1,000 per square foot in London is forecast to be greater than demand over the next five years. Most demand is at prices below this.
Lower value markets most in need of homes
The greatest scarcity of homes for both owner occupiers and renters is at prices below £450 per square foot. In outer London, in the current strengthening market, funding has become available to invest in remediating brownfield sites. At this part of the market, Help to Buy also provides additional support for new build sales.
Compared to the rest of the country, Help to Buy has been used relatively little in London since its introduction in April 2013, but there has been an increase in take-up since the 40% equity loan was introduced in February 2016.
The scheme is commonly used in the outer, more affordable boroughs, supporting 19% of new home sales (recorded by HM Land Registry) in outer London between April 2013 and December 2015. This has increased to 30% of new home sales since the 40% equity loan has been available (between Q2 and Q4 2016).