The branded residence sector reached new heights in 2019. A record number of schemes opened, delivering more than 9,000 additional branded units across 21 countries. This record is set to be broken again in 2020 when nearly 70 schemes are due to complete.

Branded residences offer many advantages in a crowded global marketplace for luxury property. Globally mobile, brand-conscious, wealthy individuals are attracted by quality design, security and the level of service branded residences offer. For hotel operators, adding a residential component can improve income streams with royalty fees from sales in the early stages and a more diversified hospitality inventory, while also allowing them to be more competitive when pitching for new projects. Developers, meanwhile, have come to recognise the value-add of a brand in a competitive global marketplace.