Real estate advisor Savills, on behalf of a private client, has completed a new letting at 98-102 Charing Cross Road, London, on a pop-up basis, to The Art of Banksy.
The Art of Banksy is an exhibition featuring the world’s largest collection of authenticated Banksy art, which has brought the artists era defining works to over 1.5 million visitors in 15 cities across the globe.
The exhibition will showcase more than 150 pieces including prints, canvases, unique works and ephemera, many of which are on public display for the very first time. Some of the artists most popular works available at the exposition include, the Flower Thrower, Girl With Balloon in three colour variations, and the never-before-seen Mona Lisa.
The property is arranged over ground and basement floors extending to 14,100 sq. ft. Located in the West End, the building is surrounded by a number of retail, leisure and food and beverage spots including the Royal Opera House, The Ivy, and Hakkasan. There is excellent transport connectivity through the Elizabeth, Central, and Northen lines at Tottenham Court Road station.
Daniel Aboud, Director in Central London Retail & Leisure at Savills, comments: “The Art of Banksy has already demonstrated remarkable success with its exhibition sites in Covent Garden and, more recently, on Regent Street, where they have invested over £1m in activation efforts. This latest venture at 98-102 Charing Cross Road marks a strategic expansion into London's iconic Soho, driven by overwhelming public demand. The pop-up industry continues to thrive, and we anticipate more deals of this calibre in the near future, in response to the growing appetite for immersive leisure experiences."
Michel Boersma, CEO at GTP Exhibitions Ltd and curator of The Art of Banksy, comments: “After our initial successful London runs in Covent Garden and Regent Street, we were looking for a building in the West End with high footfall, great ground floor presence, and enough space to house our exhibition, retail and new coffeeshop. We thought this was going to be a great challenge. We have to thank our real estate consultant Chilworth Land, who also had found us the previous venues as well as this location in almost record time. Dealing with the owners and the Savills team was a pleasure, and it was clear everyone understood from the outset that operating a tourist attraction like The Art of Banksy has its own unique challenges. We are looking forward to this exciting new chapter in the life of The Art of Banksy in London at one of the most iconic addresses in the city.”