LUSH
The LUSH trailer came to Mahon Point and Liffey Valley in August where they treated customers to arm massages, free samples and had exclusive sales of their Snow Fairy collection.
Savills commercialisation team has created some fantastic activity at our managed sites during the first half of the year. From influencer brands to coffee, from cosmetics to gadgets – it’s clear that physical retail space is in demand.
Each of our sites offers a unique shopping and entertainment experience to customers and it is key that we engage with the right brands to create footfall, complement the tenant mix and add a point of difference to the customers experience.
Here are some fun and interactive activities we have had in our centres during the first half of the year:
The LUSH trailer came to Mahon Point and Liffey Valley in August where they treated customers to arm massages, free samples and had exclusive sales of their Snow Fairy collection.
The Nespresso pop-up kiosk spent the summer on the Mahon Point mall where they treated customers to coffee sampling and exclusive deals on Nespresso coffee machines.
The ESB team were at Whitewater at the start of the year to help customers to "beat the peak" in their energy use at home.
Pippa O'Connor's brand POCO arrived in style to Mahon Point for a summer stay with a cocktail launch party back in April.
Chantal had her goregous dried flower arrangements at Liffey Valley in the lead up to Mother's Day.
Coca-Cola, Schweppes and Rubicon all had busy sampling days in Belfast at CastleCourt shopping centre.
Sophie had her kiosk at Liffey Valley just before Mother's Day with personalised engraving on her electric wine openers available.
If you are looking to test retail space, boost your online sales or get face-to-face time with customers, mall space should be a key inclusion in your annual sales and marketing plan. Get in touch with Áine Hussey to chat through locations and rates.
Áine Hussey is Head of Commercialisation at Savills Ireland.