Midtown is defined as the area that stretches from Tottenham Court Road in the west to Farringdon Road in the east, and today is the home of many leading businesses, including McKinsey & Co, Mishcon de Reya, Hogan Lovells, Deloitte and Goldman Sachs.

And yet its hard to believe that the Midtown brand was the preserve of Manhattan until relatively recently. Only in 2010 did the BBC report of a Midtown re-branding in London, enforced by ‘men in orange jackets, handing out maps and calling themselves 'inmidtown rangers'.

Fast forward just over a decade and London Midtown is one of the capital's most sought-after locations – for business and leisure. Bookended by two of the newly opened Elizabeth Line stations, the area and its success look set on an upward trajectory.

Needless to say, the anticipation of the Elizabeth Line alone has attracted a rich mix of hotels, restaurants and retailers to the area in recent years and with it Midtown has become ever more appealing to office occupiers.

Excellent connectivity and infrastructure further complement a proximity to both the West End and City, which is a key requirement of many occupiers. Midtown also offers relative affordability.

MIDTOWN IN THREE QUESTIONS:

Interesting fact we might not know?

NP: Lincoln’s Inn Fields is a hidden gem. Unknown to many, it is the largest public square in London comprising nearly five hectares of lawns, trees, tennis courts and a bandstand. It’s a great place to get some fresh air. 

AW: Dante Gabriel Rossetti, William Morris and Edward Burne-Jones all lived on Red Lion Square in Holborn at one time and the body of Oliver Cromwell is supposedly buried beneath it.

Where is best for breakfast, lunch or dinner?

NP: You can’t go wrong at The Hoxton, Holborn.  

AW: Noble Rot on Lamb's Conduit Street. This place is steeped in history. It dates back to 1701 and has formerly been a bootmaker, a surgery and an electrical shop at different times. It was first converted into a wine bar by a descendent of Admiral Nelson in 1974.  The menu changes weekly so you can never grow tired of the food. 

Time to kill?

NP: The partly pedestrianised Lamb's Conduit Street has an abundance of interesting shops, bars and restaurants worth exploring.  

AW: Inner Temple Gardens are only open to the public between 12.30 and 3pm, Monday-Friday and well worth a visit.

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Further information

Contact Nick Pearce or Andrew Wedderspoon

An occupiers guide to London in three questions: Old Street