Savills Portugal

When actor Richard Harris lived at The Savoy in London it is said that the staff were so attentive that they knew the exact temperature he liked his porridge to be served in the morning and at Le Meurice in Paris, they obligingly herded a flock of sheep up to Salvador Dali’s room when he was living there full time. Meanwhile, when Coco Chanel moved into The Ritz Paris in the 1930s she liked it so much she stayed for over three decades.

The devoted care and attention to detail showered upon guests at world-leading hotels is often the reason HNWI and UHNWI choose to make them their permanent address. The desire to take home the exclusive lifestyle that luxury hotels offer partly explains why the branded residential sector has grown by 170 per cent in the last decade. For many, purchasing a home with an affiliated hotelier brand that they have come to know and love means that they trust it will deliver the same exceptional services and amenities and provide an equal level of comfort.

For those who are time-poor the added appeal of these homes is that they can be prepared at short notice to their exact requirements ahead of their arrival and then locked up and looked after, or even rented out when not in use, offering a level of flexibility and security which has become even more precious during such uncertain times.

It is not just five-star hotel brands who have their name above the door now, as luxury fashion and automotive brands such as Armani, Bulgari, Porsche Design and Aston Martin have also moved into the space, offering their loyal customers and collectors a way to take up permanent residency within the worlds these brands have created.

From the design of the soft furnishings to the signature beauty products in the powder room or the designer uniforms worn by the chauffeurs, every detail has been carefully curated to uphold the lifestyle these brands are offering.

Here’s our pick of the best branded residences in Europe.