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The Good Life - will more consider a move to the country?

'The Good Life' was a popular BBC sitcom through the mid-1970’s. It depicted the characters of Tom and Barbara Good as they relocated from the city to the suburbia and avoid modern commercial living and thus become self - sufficient in the process by planting crops in their garden, keeping livestock and essentially converting it to a farm.

A widespread effect of the Covid-19 epidemic is a need for non-essential workers to stay and work at home by practising social distancing and cocooning. For many people, it has given them the opportunity to reconnect with nature and enjoy the simpler things in their own lives – such as cultivating their gardens or having al fresco breakfast. As Springtime has rolled in, gardens plots are bursting with home produce and flowerpots and beds are coming into bloom. There is now the luxury of time for many to enjoy this every day, not just on the weekend or a bank holiday.

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Figures published by Eurostat in 2018 showed the share of people who regularly work from home across the European countries. Netherlands had the highest share of workers at 14% who say they usually work from home. This was followed next by Finland with 13.3% of their workers. However, workers in Ireland averaged 6.5%, exactly half less than our Dutch neighbours. According to the 2016 CSO data, the average commute for workers in Ireland averaged 28.2 minutes, with much longer journeys experienced for commuters into the cities of Dublin, Cork and Galway. One fifth of workers in Wicklow and Meath had a commute of one hour or more to their work. Irish businesses will now see this time as an opportunity to trial and engage with remote working, not by choice but by necessity. Will we see a behavioural change of employers allowing their city workforce to operate permanently from home, even one or two days per week post Covid-19 and therefore allow more people to move lock, stock and barrel to the countryside?

There are many reasons why a move to the countryside for the rustic lifestyle appeal. Property values are typically far more affordable compared to cities, cleaner air, class sizes in school are reduced, opportunity for sustainable living and outdoor activities are aplenty. Latest research by Savills Country Agency shows the rural properties in demand offer this rustic lifestyle to buyers on their doorstep. The most popular requirements are location, privacy and water frontage – lake, river, beach or sea. Direct access to water can add up to 25% to the value of a rural property.

Unlike the characters from "The Good Life", buyers seeking the rustic lifestyle will pay a premium for a country property with modern fittings, privacy and a manageable plot of land. The demand is evident in the highest prices being paid for houses which are fit for modern-day living standards. A key change in the country home market is the growing emphasis that the market is placing upon energy efficiency. Houses which are efficient to run and offer contemporary living will command a premium price. 

Buyers outside of Ireland, including expats returning home represented 34% of all sales by Savills Country in 2019.

Liam McCarthy

Access to high speed broadband is also essential. The National Broadband Scheme has provided many countryside areas with connectivity, allowing employees to work efficiently from home and some to operate their own businesses and generate an income. Now, more than ever, we are more connected to the outside world through the advancement and use of technology, yet more separated from close friends and family, especially at this time.

The appeal of a simpler way of living by admiring a blooming flower garden bed or enjoying a crisp walk in the country air are more focused in value of people’s everyday lifestyles.

To finish with a quote from the American philosopher Ralph Waldo Emerson: "Live in the sunshine, swim the sea, drink the wild air."

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Liam is a negotiator with Savills Country Agency.

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