While it's true that at least 10,000 pubs have closed down since 2007, many others have changed ownership, often being passed from a large pub company into the hands of a private buyer or a small group of enterprising individuals keen to save their local from extinction.

The key to a successful pub is to know your market and find the right manager to deliver your aspirations. A pub doesn’t have to be near many hundreds of homes within walking distance to thrive. With the right formula it is possible to create a destination pub with both a loyal local following and a good footfall of passing trade.

Some rural estates are successful owners of the local pub and with careful planning can take advantage of other activities taking place on the estate to drive business to the pub. For example, if an estate runs a shoot or has a wedding/events venue then converting the pub's upstairs rooms into guest accommodation can recoup the initial conversion or refurbishment outlay within a few years. Guests will also buy the pub's food and drink rather than spending their money with a competitor nearby.

For estates looking to venture into the pub business it’s always worth taking advantage of the estate’s brand and heritage so visitors can gain a sense of the history and feel part of it. Likewise, selling locally sourced produce all adds to the provenance.

But of course the benefits go beyond ringing tills: a rural pub acts as a great local hub for the surrounding community, particularly where people’s places of employment and jobs take them far and wide. In many cases, the local pub is one of the only remaining public meeting places in a village and can be the vital link for community cohesion. Hosting movie nights, a village store and a children’s play area are just a few of the additional services a pub might offer – the broader the range of users the better it is for business. Equally, a thriving pub often enhances a village’s appeal to those looking for a property to rent and in some cases may have a positive effect on rental values.

It's also important to hire staff who understand and share your aspirations. If the quality of service and attitude of the staff don't fit in with the community, local customers or the estate brand, your pub simply won't thrive.

Further information

Contact Savills Rural Estate & Property Management or view available for pubs sale