Europe’s branded hostel sector has expanded significantly over the last two years and yet supply in many of the cities most popular with youth travellers (defined as those aged 16 to 34) remains constrained.
To help build a picture of supply relative to potential demand, we examined the number of branded hostel beds per 1,000 youth travellers in 10 key gateway cities (see graph, below).
The German hostel market is among the most mature, with two of Europe’s biggest branded operators – A&O and Meringer – originating there. Partly as a result of this, Berlin emerged as the best supplied market with 11.2 beds per 1,000 youth travellers. Barcelona was next with 5.3 beds per 1,000 youth travellers.
From a growth perspective, London and Paris stand out as both attract large numbers of overseas visitors but they currently have just 2.8 beds and 1.4 beds per 1,000 youth travellers respectively. Similarly, Dublin, Rome and Copenhagan all have fewer than 2.4 beds and therefore appear to present good opportunities for future growth.
Whether the constrained supply identified at a city level is translating into strong operational performance across the board is difficult to say, as most operators do not make this information publically available. However, with operators continuing to expand into new markets this would appear to be the case.