The St John’s Wood Lettings market is fiercely competitive, and it’s important to know how to make your property stand out from the crowd. Here are five top tips for letting a property in St John’s Wood.

1. Timing is key. St John’s Wood has a lot of international tenants – in particular, the American School, opposite St John’s Wood Tube station, creates huge demand with American ex-pat families. If you are planning to let a family home, then look to market it in line with the school calendar year to capture the family market.

2. Research the market, compare your property with others, and take advice from your agent on the price you can realistically achieve. Your property should be attractive and well-priced compared with its competitors so that it stands out in the minds of prospective tenants when they are viewing and looking more closely at the details. If you’re hoping to achieve a record price over the market rate, the condition needs to be exceptional.

3. When preparing your property for viewings, take an honest look at every room. If there is anything that you know is cracked, broken or needs replacing, no matter how minor, it’s worth getting it sorted. This will help to remove any negatives and allow prospective tenants to focus on the positives of the property.

4. With its excellent transport links, St John’s Wood is an easy commute to Canary Wharf, which makes it an ideal location for financiers and investments bankers. Most corporate tenants look to rent through professional agents and expect a high-quality finish. If you’re hoping to attract the corporate market ensure everything is in good working order and where possible, provide manuals and appliance instructions. A ‘move-in pack’ always creates a good impression and can help ensure a smooth start to a tenancy.

5. St John’s Wood is close to three of the most popular parks in London – Regent’s Park, Primrose Hill and Hampstead Heath. For viewings, think about having photographs or information on the parks to hand – they could be a conversation point and help make your property stand out with tenants who may be viewing multiple properties.

Further information

For more information on letting your property see Landlords Step-by-Step Guide

Contact the Savills St John's Wood office for more details.