Savills Tourism Market Outlook 2024 |Trends 2025

Savills is pleased to present the Savills Tourism Market Outlook 2024 – Trends 2025, a report showcasing the evolution of Portugal’s tourism sector throughout 2024.

Key Highlights:

· Record-Breaking Visitor Numbers – Portugal welcomed an all-time high of 31.6 million guests in 2024.

· Surge in Overnight Stays – Overnight stays reached a record 80.3 million, continuing their upward trajectory.

· Expanding Hospitality Sector – A total of 45 new hotels opened, adding over 3,600 rooms to the market.

Emerging Trends:

·  Luxury Tourism on the Rise – Demand for 4-5-star properties, boutique hotels, and exclusive experiences is growing, reinforcing Portugal’s reputation as a high-end destination.

· Sustainability Takes Center Stage – Portugal is increasingly positioning itself as a leading eco-friendly destination.

· The Rise of Wellness Tourism – Travellers are seeking spa retreats, mindfulness experiences, and wellness-focused getaways more than ever.

Stay ahead of market trends and gain valuable insights into Portugal’s tourism sector by accessing the full report