"The population in the Middle East and Northern Africa (MENA) is increasing at a rate of approximately 2% per year, which is the second highest rate in the world after sub-Saharan Africa, according to the Population Reference Bureau."

"At the end of last year, the European Union (EU) took decisive steps to introduce comprehensive directives targeting data centres which will ultimately increase transparency and attract more investors to the sector. "

"The imperative to address sustainability within the data centre realm has never been more pressing. In spite of the impressive 'greening' improvements made by the industry over the past decade, customers, regulators and investors are increasingly demanding greater sustainability efforts."

"The European data centre market is expected to expand rapidly, propelled by a 31% compound annual growth rate (CAGR) in international bandwidth usage and a 15.9% CAGR in the AI sector from 2024 to 2030."

"The European AI market will reach €76.5bn this year, up by 25.9% compared to 2023, and then show an annual growth rate of 15.9% until 2030. The expanding footprint of AI applications is ushering in a paradigm shift within the realm of data centres."

"As energy stands as the backbone of data centre operations, the industry finds itself grappling with mounting pressure and constraints imposed on the electricity grid. This challenge presents an intricate dilemma since it is poised to persist in the foreseeable future."