Metro-land – what’s it all about?
The term Metro-land was first coined in a 1915 publicity booklet for the Metropolitan Railway, which in the preceding years had bought up large tracts of land alongside its line with the aim of developing it for housing.
Although partly written to attract day trippers, it was primarily aimed at encouraging middle-class commuters who could use the Metropolitan Railway's trains for regular travel – promoting a dream of a modern home in beautiful countryside with a fast railway service to central London.
The first Metro-land booklets included illustrations of idyllic cottages and descriptions of a semi-rural paradise where Londoners could escape the crowded conditions of the city.
Over the course of the next 20 years the railway’s development company and its partners built commuter estates along the line – from Neasden, Wembley and Harrow through to Pinner, Moor Park, Rickmansworth, Chorleywood and Amersham.
Characterised by mock Tudor country villas and semi-detached dwellings with steep roofs, bay windows and half-timbered gables, the developments proved a huge success – with the greater availability of mortgages also ensuring private housing was within reach for more buyers.