Untapped potential
India, the world's most populous country with a population exceeding 1.4 billion, is a key market in the Asia Pacific region. Despite this, India’s potential remains largely untapped and lags behind regional branded residential powerhouses such as Vietnam and Thailand, each of which offers more than double India's current network of branded residences.
There are compelling value propositions for developing branded residential schemes across India for both non-hotel and hotel brands. In urban hubs, branded developments can serve as primary residences for the country’s growing number of high-net-worth individuals (HNWI) and their families. In resort locations, branded residences are likely to be used as secondary homes.